Curated by
Swapnali Thakar
,
Award-winning UX generalist
Award-winning management consultant driving human-centered strategies from data gathering and analysis to delivery for impactful solutions.
Course Description
This course introduces students to user experience (UX) strategy, focusing on how user research, business needs, prototyping, and UX metrics can be integrated into the design process. Students will tackle real-world problems to develop solutions that balance user needs with business goals, and will learn how to apply UX metrics to evaluate their design effectiveness.
This course takes an unique approach to UX education by offering:
- Practical, hands-on learning experience centered around solving real-world problems.
- Use of ISO standards in Human-Centered Design ensuring global relevance.
- Training in UX Design Methodologies from UXPA International, World Usability Congress, and Quant UX conferences.
- Strong foundation in usability, accessibility and sustainability, that are essential pillars of Human-Centered Design.
- Multi-format content delivery to ensure students, regardless of their abilities or backgrounds, feel supported and empowered to succeed.
Target Audience
- Professionals seeking to enhance their strategic planning and implementation skills.
- Individuals responsible for service delivery and brand management teams looking to improve their strategic outcomes.
- Decision-makers wanting to strengthen their strategic planning capabilities
- Design professionals aiming to align their work with strategic objectives of the business.
Course Outcomes
By the end of this course, you will be able to:
- Understand the connection between Design Thinking and UX strategy.Understand core UX principles (usability, accessibility, sustainability) and ISO standards.
- Conduct user research and stakeholder mapping.
- Define UX problems and ideating solutions using Design Thinking.
- Translating user insights into actionable requirements.
- Measuring UX success using relevant metrics.Writing business cases and creating implementation roadmaps for UX solutions.
Course Curriculum
Week 1
3 Modules
Module 1: Introduction to UX Strategy and Design Thinking
- Understand the connection between Design Thinking and UX strategy.
- Group discussion on UX in daily life and UX strategy roles.
- Quiz on Design Thinking and UX strategy concepts.
Week 2
3 Modules
Module 2: Core UX Principles – Usability, Accessibility, Sustainability
- Learn about ISO standards and their role in UX.
- Group research on ISO standards and their application in real-world products.
- Group presentations on ISO standards.
Week 3
3 Modules
Module 3: Understanding User and Stakeholder Needs
- Teach user research and stakeholder mapping.
- Stakeholder mapping workshop to identify key users and stakeholders.
- Submit stakeholder map.
Week 4
3 Modules
Module 4: Defining the Problem – Case Study
- Teach students how to define UX problems.
- Case study and group workshop to define pain points.
- Quiz 2 on problem definition.
Week 5
3 Modules
Module 5: Ideating Solutions and Design Thinking Workshops
- Use design thinking to brainstorm solutions.
- Group ideation on solutions for a real-world UX problem.
- Group presentations.
Week 6
3 Modules
Module 6: Translating User Needs into Requirements
- Convert user insights into actionable requirements.
- Develop user requirements based on research.
- Peer feedback on requirements.
Week 7
3 Modules
Module 7: Prototyping Solutions
- Learn the basics of prototyping.
- Create a low-fidelity prototype using digital tools (Figma, Sketch).
- Group demo of prototypes.
Week 8
3 Modules
Module 8: User Testing, Feedback, and UX Metrics
- Conduct usability testing and use UX metrics to measure success.
- Peer testing and analysis using metrics like task completion rate and error rate.
- Submit testing results and metric analysis.
Week 9
3 Modules
Module 9: Refining Prototypes + Accessibility
- Refine prototypes using feedback and ensure accessibility.
- Workshop on integrating WCAG standards and improving prototypes.
- Submit refined prototypes and accessibility checklist.
Week 10
3 Modules
Module 10: Writing a Business Case for UX Solutions
- Learn to write a business case for design solutions.
- Draft a business case explaining the UX solution's impact on users and the business, including UX metrics.
- Submit draft business case.
Instructor
Swapnali Thakar
Award-winning UX generalist
Swapnali Thakar is an experienced UX professional with over 8 years of consulting experience. She has led the UX Engineering Labs Program at Bloomtech, designing a curriculum focused on user research, user testing, design fundamentals, data analysis, and practical, sustainable strategies. Swapnali is also an active speaker at conferences such as UXPA International and World Usability Congress, sharing her expertise in human-centered design and UX strategy. She holds the User Experience Professional Accreditation and the Strategic Experience Award, reflecting her commitment to excellence and passion for mentorship and education.
PhD Computer Science
Former Lead Data Scientist, Tech Corp
Author, Modern Data Science practice
Connect with me through
Frequently Asked Questions
Q.
What experience do I need?
Ans.
This is an intermediate-level course, and requires basic knowledge of certain UX practices, techniques, and methodologies. We recommend checking out our HCD course if you are new to User Experience Design.
Q.
Where do the classes take place?
Ans.
This is an online cohort based class, Attendees will be sent an invite to a Microsoft teams group where the classes will be held.
Q.
How are assignments and assessments submitted?
Ans.
Trainers will determine the format of assignments and assessments, which may include one-on-one online evaluations and group projects. All work must be submitted by specified deadlines.
Q.
Ans.
Q.
Ans.
Q.
Ans.
Q.
Ans.
Q.
Ans.
Q.
Ans.
Q.
Ans.
Additional Information
What's Included
Prerequisites
Certification
You’ll earn a program completion certificate accredited by University of Design, San Francisco, CA USA, when you successfully earn a grade of B (3.0) or higher in this program.
Accredited by
